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Coming up with new and exciting ideas for content can be difficult at times. Trying to stay on top of trends, engage you audience, and find time to film or take photos is time consuming! Keeping a regular posting schedule is essential when trying to grow your following, and struggling to come up with fresh new content can get in the way of that. Here are 4 tried and true content ideas to get you back into your rhythm. Polls or Surveys One thing we know for certain is that people love to voice their opinion, so give them the opportunity to! These posts can be low effort and can be published as a video, static post or a story. No need to get deep! Ask your audience what movie they think you should watch, or what outfit you should wear today. Behind-The-Scenes What goes on that your audience doesn't usually see? Authenticity will encourage your audience to engage with you and add personality to your brand image. Whether it's an aspect of your business or your personal life, your audience wants the full story, even the nitty gritty! User Generated Content Let your followers take the reins! Encourage your audience to post with your products or use your branding in their content. Small contests or giveaways are also a great way to take advantage of UGC by having followers post content for the chance to enter. UGC provides endorsements directly from real life users, which helps gain a customer's trust. Which Idea are you trying next?

Gaining a following on your social media accounts is a great way to promote your business, make some extra cash, or start a full-blow career. Getting started however, can be daunting. Here's 3 simple ways to increase engagement on your posts and gain a following as a complete beginner. Pay Attention to Your Analytics Being able to interpret your analytics on social media is incredibly important for account growth. This information allows you to understand who you audience is, how they interact with your content, and what times they're active. Understanding your audience makes content creation feel less like a guessing game, and will create more confidence in your posting. Use Trending Audios for Video Content Using trending audios for your video content is one of the easiest ways to gain views. Algorithms like TikTok and Instagram favour videos that use popular sounds, meaning that your content will have a higher chance of going viral if you use trending audio as well. Make it a habit so save audios that you see popping up across your feed regularly, and checking how many uses a sound has before adding it to your video. Participate in Active Engagement Proactive engagement refers to the process of interacting with other accounts on social media to make connections and gain visibility. A standard practice is finding accounts similar to your own, liking their 3 most recent posts, and leaving a comment. We often don't realize that comments are valuable content! They create conversation and connections which is essential for boosting visibility. Proactive engagement can be as simple as 30 minutes a couple days a week and is a simple way to see fast results. Which tips are you trying out?