3 Easy Ways to Increase Your Social Media Following

Gaining a following on your social media accounts is a great way to promote your business, make some extra cash, or start a full-blow career. Getting started however, can be daunting.

Here's 3 simple ways to increase engagement on your posts and gain a following as a complete beginner.

1. Pay Attention to Your Analytics

   
   
   
   

   

   
   

Being able to interpret your analytics on social media is incredibly important for account growth. This information allows you to understand who you audience is, how they interact with your content, and what times they're active. Understanding your audience makes content creation feel less like a guessing game, and will create more confidence in your posting.

2. Use Trending Audios for Video Content

   
   

   

   
   

Using trending audios for your video content is one of the easiest ways to gain views. Algorithms like TikTok and Instagram favour videos that use popular sounds, meaning that your content will have a higher chance of going viral if you use trending audio as well. Make it a habit so save audios that you see popping up across your feed regularly, and checking how many uses a sound has before adding it to your video.

3. Participate in Active Engagement

Proactive engagement refers to the process of interacting with other accounts on social media to make connections and gain visibility. A standard practice is finding accounts similar to your own, liking their 3 most recent posts, and leaving a comment. We often don't realize that comments are valuable content! They create conversation and connections which is essential for boosting visibility. Proactive engagement can be as simple as 30 minutes a couple days a week and is a simple way to see fast results.

---

Which tips are you trying out?